For independent used-car dealers

Answer every lead in seconds. Close more cars.

Your inventory's already on Facebook Marketplace. Lead Torque answers every buyer the second they message — 9am, 11pm, Sunday, even while you're closing someone on the floor — prices the car, and books the visit before they buy from the lot down the road.

LIVE · ANSWERING ON MESSENGER RIGHT NOW
▶ A real walk through the app
app.leadtorque.ai
LIVE
Lead Torque
DRIVE TODAY MOTORS

Dashboard

Today · live
Leads answered
24
100% in <30s
Avg response
7s
vs 42 hr avg
Appointments
9
+3 today
After-hours caught
14
while closed
Leads answered · last 12h
Hot right now
Marcus R. · SilveradoBooked
Jordan P. · F-150Engaged
Tanya D. · CivicBooked
Sam K. · AltimaNew
Marcus R. 7s
Out-the-door on the Silverado?
Jordan P.
Can you do $0 down?
Tanya D.
Trade value on my Civic?
Sam K.
Is the Altima still up?
Is the Silverado still available? Out-the-door price?
It is — clean one-owner, 41k mi. Out-the-door $27,480 w/ tax & fees, $0 down w/ approved credit. Want me to hold it and get you in to drive it?
⚡ AI replied in 7s
Yeah hold it. Tomorrow after 5?
AI ASSIST · SUGGESTED REPLYLocked you in for 5:30 — I'll have it pulled up front, ready to drive. 👍
New 5
Sam K.
Altima · $14k
Lia M.
CR-V · $22k
Engaged 7
Jordan P.
F-150 · $31k
Dee W.
Camry · $19k
Appointment 4
Marcus R.
Silverado · $27k
Sold 3
Tanya D.
Civic · $21k ✓
Cold-lead re-engage
Day 1 · 3 · 7 auto-text
Missed appointment
+2h · +1d follow-up
Price-drop alert
ping past inquiries
Repeat-buyer check-in
90-day after sale
↻ Re-engaged 38 dead leads this month — 6 booked a visit. Found money, zero staff effort.
Leads → appointments → sales (this month)
312
LEADS
88
APPTS
41
SOLD
Top lead sources
FB Marketplace72%
Website18%
Other10%
Revenue attributed to Lead Torque
$42,300
Your closer's scoreboard — what it made you today, at a glance.
Every Marketplace lead answered in seconds. AI talks; you take the warm ones.
Every up tracked from first message to signed deal. Nothing slips.
Dead leads worked automatically until they buy — found money, zero effort.
Prove the ROI. Every dollar traced to the lead that started it.
#1
Facebook Marketplace is now the top organic lead source for used-car dealers — ahead of AutoTrader & Cars.com.
INDUSTRY DATA, 2025–26
78%
of buyers purchase from whoever answers them first. Speed isn't an edge — it's the whole game.
LEAD-RESPONSE STUDIES
42hrs
average dealer response time to an inbound lead. Lead Torque answers in seconds.
INDUSTRY AVERAGE
24hr
Messenger window. Miss it and the thread closes for good — the lead doesn't go cold, it vanishes.
META MESSENGER POLICY
The leak

You're not short on leads. You're short on answers at 11pm.

Most Marketplace shoppers message between 7pm and midnight and all weekend — exactly when your floor is empty. They're texting three dealers at once. The one who replies first usually wins. Right now, that's rarely you.

AFTER HOURS

The lead lands when you're closed

More than half of your Marketplace inquiries hit after the lot goes dark. By the time someone opens the inbox Monday, the buyer's already at another store.

THE RACE

First reply takes the deal

Buyers message several dealers at once and buy from whoever answers first with a real price. A canned "thanks, we'll be in touch" doesn't count — and they can tell.

THE VANISH

Miss the window, lose the thread

Facebook gives you 24 hours to reply. Blow past it and Messenger shuts the conversation permanently. That lead isn't cold — it's gone, and you'll never know it existed.

The closer's playbook

It works the lead like your best salesperson. Just faster, and at 3am.

No menus. No "press 1 for sales." A real conversation that prices the car, handles the back-and-forth, and hands your rep a buyer who's ready to show up.

01

A buyer messages your Marketplace listing

"Is the 2019 Silverado still here? Out-the-door?" Lead Torque is watching the inbox 24/7 — it never misses the ping.

↳ SECONDS LATER
02

It answers like a closer — with the actual price

Real number, financing options, and a reason to come in. It reads the buyer, pivots to an in-budget alternative if the car's gone, and keeps the deal alive instead of dead-ending them.

↳ KEEPS THE THREAD OPEN
03

It qualifies and books the appointment

Trade-in, timeline, financing — it gathers what your desk needs and locks a time for them to come see the car, right inside the chat.

↳ APPOINTMENT SET
04

It hands your rep a warm, ready buyer

Your salesperson picks up a qualified lead with the whole conversation already done — not a cold name in a spreadsheet. You only ever talk to people ready to buy.

↳ YOUR TURN TO CLOSE
Why dealers switch

Built for your store — not a 40-rooftop franchise group.

The big platforms are built for enterprise groups and priced behind a "let's get you a custom quote" wall. Lead Torque does one thing, does it for the independent lot, and tells you the price up front.

The other guys

"Contact us for a custom quote" — then a contract
Built for franchise groups; you're the small account
Omnichannel suite you'll use 10% of
Generic BDC bot that qualifies and stalls
Weeks of setup, then "train your team"

Lead Torque

$499 flat. The price is the price.
Made for the independent used-car lot
One job: close Marketplace leads on Messenger
A real closer that pivots and keeps deals alive
We set it up. Your guys don't learn new software.
● Pilot proof — swap in real DTN result
"[Real quote from Drive Today Motors goes here once captured — e.g. the after-hours leads it caught last month.]"
— Owner, Drive Today Motors · Newark, NJ (pilot dealer)
REAL DTN
MESSENGER
SCREENSHOT
REAL DTN
DASHBOARD
SCREENSHOT

Placeholder blocks above are wired to be replaced with real Drive Today Motors screenshots, a 30-sec product clip, and a verified pilot stat before launch. No invented metrics ship.

Pricing

One price. No runaround.

Everyone else makes you "book a call to discuss pricing." Here it is.

Messenger Closer
$499 / month
FLAT · NO PER-LEAD FEES · NO CONTRACT
  • Answers every Marketplace + Messenger lead in seconds, 24/7
  • Prices the car, qualifies the buyer, books the appointment
  • Closer-grade conversations — pivots, alternatives, keeps deals alive
  • Warm hand-off to your rep with the full chat history
  • We handle setup. Your team doesn't learn a thing.
Book a demo
Voice Closer
TBD
PRICING ANNOUNCED AT LAUNCH
Coming soon
  • Everything in Messenger Closer
  • Answers and works your phone-ups, day and night
  • Missed-call text-back and callback coordination
Get early access
Straight answers

The questions every dealer asks first.

Is this going to embarrass me with a customer? +

No. It talks like a sharp salesperson, not a chatbot — real prices, real answers, and it knows when to hand off to a human. The one hard rule it won't break: it never claims a car is something it isn't. Honest selling, not robotic scripts.

My guys hate new software. Do they have to learn anything? +

Nothing. We set it up on your Facebook and Messenger. Your salespeople keep working the way they already do — they just start getting warm, pre-qualified leads handed to them instead of chasing cold names.

Do I have to replace my CRM? +

No. Lead Torque works alongside whatever you've got. It lives where your leads actually come in — Marketplace and Messenger — and passes the qualified buyer to your team.

Why $499 flat when everyone else hides their price? +

Because you've been burned by per-lead fees, auto-renewing contracts, and "custom quotes" that balloon. One flat price, no contract. If it's not paying for itself, you leave.

What about the Voice plan? +

It's coming. It'll answer and work your phone leads the same way — pricing and timing announced at launch. Ask about early access in your demo.

See it close a real lead

Stop losing the 11pm buyer to the dealer down the street.

Book a 15-minute demo. We'll show Lead Torque answering and closing a Marketplace lead live — using your own inventory.

Book my demo →
Independent used-car dealers only · No contract · We do the setup
How it works

It works the lead like your best salesperson — just faster, and on every shift.

No menus. No "press 1 for sales." A real conversation that prices the car, handles the back-and-forth, and hands your rep a buyer who's ready to show up.

01

A buyer messages your Marketplace listing

"Is the Silverado still here? Out-the-door?" Lead Torque watches the inbox 24/7 — it never misses the ping, and it beats Facebook's 24-hour window every time.

↳ SECONDS LATER
02

It answers like a closer — with the actual price

Real number, financing options, and a reason to come in. It reads the buyer, pivots to an in-budget alternative if the car's gone, and keeps the deal alive instead of dead-ending them.

↳ KEEPS THE THREAD OPEN
03

It qualifies and books the appointment

Trade-in, timeline, financing — it gathers what your desk needs and locks a time for them to come see the car, right inside the chat.

↳ APPOINTMENT SET
04

It hands your rep a warm, ready buyer

Your salesperson picks up a qualified lead with the whole conversation already done — not a cold name in a spreadsheet. You only ever talk to people ready to buy.

↳ YOUR TURN TO CLOSE
Book a demo →See the features
Features

Everything you need to turn Marketplace into a sales channel.

One job, done completely: catch every lead, close it in chat, and prove what it made you.

INSTANT ANSWERS

Seconds, not hours

Every Marketplace and Messenger lead gets a real reply in seconds — day, night, weekend — before they message the next dealer.

CLOSER, NOT BOT

Conversations that sell

Real prices, financing, trade-ins. It pivots to in-budget alternatives and keeps deals alive instead of dead-ending buyers.

PIPELINE

Every up, tracked

See each lead move from first message to booked appointment to signed deal. Nothing falls through the cracks.

AUTOMATION

Follow-up that never quits

Cold leads, missed appointments, price drops — worked automatically until they buy or opt out. Found money, zero staff effort.

REVENUE

Prove the ROI

Every appointment and sale traced back to the lead that started it — and the dollars attributed to Lead Torque.

HANDS-OFF SETUP

We wire it up

Connected to your Facebook and Messenger by us. Your salespeople don't learn new software — warm leads just start showing up.

Book a demo →
For owners & GMs

Stop paying for leads you never answer.

You're already buying the traffic. Lead Torque makes sure none of it leaks out the back while your floor is busy or closed.

THE MATH

More ups, same ad spend

If half your Marketplace leads go unanswered after hours, you're paying for opportunities a competitor closes. This plugs the leak.

NO HEADACHE

Your guys don't change a thing

No new CRM to learn, no logins to fight. Reps just get warm, pre-qualified buyers handed to them.

VISIBILITY

You finally see everything

Who owns each lead, what's due, what got booked, and what it's worth — in one view, in real time.

The other guys

"Contact us for a custom quote" — then a contract
Built for franchise groups; you're the small account
Weeks of setup, then "train your team"

Lead Torque

$499 flat. The price is the price.
Made for the independent used-car lot
We set it up. Your guys don't learn new software.
Book a demo →
Pricing

One price. No runaround.

Everyone else makes you "book a call to discuss pricing." Here it is.

Messenger Closer
$499 / month
FLAT · NO PER-LEAD FEES · NO CONTRACT
  • Answers every Marketplace + Messenger lead in seconds, 24/7
  • Prices the car, qualifies the buyer, books the appointment
  • Closer-grade conversations — pivots, alternatives, keeps deals alive
  • Warm hand-off to your rep with the full chat history
  • We handle setup. Your team doesn't learn a thing.
Book a demo
Voice Closer
TBD
PRICING ANNOUNCED AT LAUNCH
Coming soon
  • Everything in Messenger Closer
  • Answers and works your phone-ups, day and night
  • Missed-call text-back and callback coordination
Get early access
Is it really flat $499? +

Yes. No per-lead fees, no setup fee, no contract. If it isn't paying for itself, you leave.

What does setup cost? +

Nothing extra. We connect it to your Facebook and Messenger for you — included.

When's the Voice plan and what's it cost? +

Coming soon. It'll work your phone leads the same way; pricing is announced at launch. Ask about early access in your demo.

Book a demo

See it close a real lead — using your own inventory.

15 minutes. We'll show Lead Torque answering and closing a Marketplace lead live. Independent used-car dealers only.

We'll reach out within one business day. No spam, no pressure.

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